News of a YouTube subscription service has been floating around for months on end. But now it’s finally here, how on earth do you make sense of it?
Having announced the details of their paid-for service, media outlets, creators and fans across the world have rushed in with their opinions on whether the service offers good value for money and what it means for creators in future. But with so much debate, a lot of people are left with a simple question- what actually is it and what do I get out of it?
Here are the five key things you need to know about YouTube Red and how it’s going to effect your life.
How can I get it?
YouTube Red will launch on October 28th and will cost $9.99 or $12.99 if you sign up through iOS as the Apple store adds an extra $3. If you live in the US, you’ll be able to get a one month free trial of YouTube Red from launch date.
Am I just paying for no adverts?
Not quite, although that is a great bonus. With YouTube Red, you’ll be able to save videos to watch offline at any point in the future, you’ll be able to keep videos playing in the background whilst you use other apps and have access to exclusive content.
Exclusive content? Is this what PewDiePie has been doing in LA?
Yes, yes it is. Amongst others, PewDiePie will be producing his own series called Scare PewDiePie. Inspired by his favourite video games, Felix will experience terrifying situations that will scare him to the bone- and make us laugh a lot. The series is in collaboration with the team behind Walking Dead so you can guarantee the production values will be out of this world.
As well as PewDiePie, there’ll be new content from some of YouTube’s most successful creators including:
Joey Graceffa: As yet, the project is untitled but will see a group of YouTubers go on a murder mystery adventure!
College Humour: A hilarious series taking a look at all the LOLZ of Internet culture and featuring some special guests.
IISuperwomanII: Of course, this is probably our favourite due to the fact Lilly’s feature length movie is called A Trip To Unicorn Island. A 26 day global adventure, we’ll get to see Lilly work her way around the world and all the challenges she faces along the way.
So it’s win-win for everyone, right?
Not quite. There’s a LOT of controversy around the subscription service, not least from the way YouTube themselves have handled their relationships with creators over it. According to some reports, YouTube have “bullied” creators into signing the agreement for YouTube Red and claimed that any creator who didn’t agree to sign would have their content hidden from public view. Extreme stuff. However, when it comes to money, going behind the pay-wall could potentially earn creators more money than having ads featured before/during their videos. But, of course, not all creators care about that and it’s more about what’s in it for the fans.
For example, if you’re under 18 and don’t have access to a credit card then it’s unlikely you’ll be able to subscribe to the service which leaves a large portion of YouTube subscribers out. Sure, you could get a parent to sign up for you but it adds another obstacle. If young people are unable to sign up to the service, it would damage relationships between creators and their audience.
On a similar note, Twitter has been flooded with people complaining about having to now pay for content. Whilst some are more than happy to sign up to the monthly deal and enjoy its perks, others are angered by paying for something which has – for the last decade- been free.
So, will you be opting into YouTube Red? Vote in our poll below.