Surprisingly, YouTube has been around for 11 years now. And that means we’ve seen literally countless hours of content uploaded, hundreds of thousands of creators upload their videos, and hundreds of YouTubers become household names across the world; building on their viral success and becoming global business men and women.
For most of us, we’ve been watching YouTube for somewhere between 5-10 years, and we’ve seen the platform change and grow. From the very first video you watched to cheering on their milestones, we all remember just which creators got us hooked on the platform. But are they still the same ones you love today? And how does it feel when you’ve genuinely moved on?
Whilst most mainstream YouTubers will talk about how their audiences are aged 18-24, you only have to take to social media to see the masses of very young children enjoying their content; and attending things like meet ups and book signings. It can often appear that some YouTubers create content for a younger audience – one which will buy their merchandise in droves, and be loyal fans on social media.
As a result, those of us in our mid-twenties and onwards can often feel like the creators we started watching and loved “back in the day” are no longer creating content for us.
So we find new creators.
It sounds so simple, but we get into a slump on watching the same people we’ve watched for years, sometimes not enjoying nor engaging with their content. And finding new creators can seem so difficult. Luckily for you, we’ve created a ton of content to help you find new YouTubers to subscribe to; and here are a couple of our favourite new YouTubers right now:
You can still support your old faves and not enjoy their content.
We all have creators we once enjoyed, but no longer rush to the platform to watch their latest videos. But not wanting to press the unsub button, they sit in our subscription boxes feeling like a sad old teddy bear we no longer play with. But you can absolutely unsub to them without feeling bad and support their growing empire in other ways.
When Louise Pentland spoke out about wanting to make her channel more grown up, she faced a criticism for creating content of a more adult nature. Indeed, a recently storytime style video of Louise sharing a hilarious tale of sexual endeavours and taking the morning after pill saw her come under fire and even called names, for talking about having a healthy sex life and taking emergency measures when other forms of contraception failed.
If you’re a die-hard fan of Louise’s old content – lighter and less adult – and you’re not so keen on the new stuff, there’s no reason to ridicule and shout down the creator for their new direction. Instead, if you still want to be supportive but aren’t interested in what they have to say then why not follow on social media and interact? Or check out what else they’re doing? Maybe, like Louise, they’re releasing a book that might be more your style? Or perhaps their Pinterest account or Insta is where you can get your fix?
Tell your favourite YouTuber what you want to see.
Unlike most jobs, YouTubers don’t have weekly meetings with their boss or a yearly review. For creators, their work is based on feedback from their audience, their strategy and plan for their channel – and of course, what is getting the most views. But if you don’t speak up then how are they supposed to know that they’re missing out on potentially millions of views?
Loved that minimal makeup look they did? Let them know. A fan of their Lookbook? Holla. Positive feedback and constructive criticism is incredibly helpful to creators and the majority are more than open to listening to you and working on their output.
Finally, accept it and move on.
Trust us, we’ve all had to unsub for a creator we once loved, and it absolutely sucks. Whether they’ve turned “problematic” or you’ve outgrown them, it’s not the best feeling to say goodbye to someone you’ve watched for years, and who essentially feels like a friend. But as with a lot of friendships, there are times when you just need to switch off and say goodbye – and that absolutely goes for creators, too.