So Summer in the City is already over; and after what felt like a whirlwind 3 days of panels performances and meetups, creators and fans everywhere are recuperating – and ruminating. Because everyone is going to have some thoughts after such a big event about what they loved, what they’d change – and where the YouTube community currently sits.
Savannah Brown shared some thoughts about her experience with meet & greets.
Always a hot-button topic (especially in the run-up to the event), meet & greets have proven to be the most efficient way for creators to meet as many fans as possible. But is this really a good thing? Sav is starting to have some doubts.
“I’m super struggling with the idea that waiting in line to take a picture with me and talk for twenty seconds really GIVES you anything,” she tweeted; and in doing so, sparked a greater conversation between creators and fans about what the value of meetups really is.
A lot of creators resonated with her thoughts.
Some fellow YouTubers offered their take on the confusing dynamic in response; and while there were those who felt Savannah’s words pretty hard, others – such as VidCon founder Hank Green – explained their justification process for dealing with the traditional meet & greet style.
“I think of it as an act of mutual self-sacrifice,” explains Hank. “I feel indebted to them, and often they to me.”
Fans were a little more divided.
While some felt they got the value and validation they needed from the short encounter; others appreciate meetups but found themselves enjoying other experiences more. And then there were those that find the whole thing to be causing a greater divide.
And smaller creators had a lot of thoughts about the whole thing.
It’s often strange to almost be “in the middle” of the creator/viewer divide; when you’re making things and admire other creators as peers rather than idols, a meet & greet would almost feel patronising – even if it’s your only avenue to meet certain people.
What do you think?
Ultimately, the way things are with events like these growing year on year, meet & greets in their current form are not ideal; but decidedly the best option there is for the culture. But does that mean the culture needs to change? Do YouTubers need to open themselves up to fans even more, or do fans need to pedestal creators even less?
Let us know your thoughts in the comments.
Also, have you heard? We have a new book!
‘Vlogging 101: The Ultimate Guide to Becoming a YouTuber’ is coming out on 10th August; and is available for preorder now. So find out more in the video below!