We can blame YouTube for a lot of things, especially the fact we’re constantly broke AF because they practically force us to buy the beauty products they suggest or the items they’ve used in their latest tutorials. If the beauty side of YouTube is essentially your life, you know you’re constantly inundated with favourites videos, tutorials, routine videos and more and it can soon mean you’re spending more money in lipstick, make-up brushes and brow pencils than your bank account will allow.
Of course, if you’re a beauty or fashion YouTuber than you get sent rather a lot of products for free. If you’re at the top of your game a la Zoella, Fleur de Force and Shaanxo, the biggest brands in the world will happily cram your post box full of hundreds of pounds worth of gifts every single day. But why is this the case?
Brands send YouTubers products for free in the hope they’ll feature them in a video, on their blog or even in a three second Snapchat clip. When a well known YouTuber gives a product their seal of approval, hundreds of people flock to buy their recommendation so for the company, sending £500 worth of lipsticks to a vlogger is completely worth it if 500 viewers then out out a buy one. Make sense?
But how do you know what to trust? How do you know your favourite YouTuber isn’t just raving about that face mask on Snapchat because she’s been paid? And with so much choice, how do you know what products are actually worth the hype?
Luckily for you, Unicorn Hollie is the biggest beauty buff going and has left no stone unturned in her quest to find out which products are seriously worth the cash. Basically, we’re helping you to save money and encouraging you to go shopping all at the same time!
Now, onto the good stuff…
Why? This floral scented spray not only holds your makeup in place all day but gives a quick spritz of hydration. We keep this on our desk for when we need to look refreshed on the go. Also- the packaging is beautiful!
Who loves it? Clarins have a wholw host of YouTuber fans but both Zoe Sugg and Fleur de Force have featured this spray in recent videos.
Why? If you’re in the UK, you’ll be over the moon to know Boots know have huge NYX counters; the brand has a ton of iconic products but nothing is getting the vlogging world talking more than the Soft Matte Lip Creams- we’re a big fan and are extending our collection on an almost daily basis (oops!)
Who loves it? Both Zoella and Anna from ViviannaDoesMakeUp have been loving the dark red Copenhagen shade and our Senior Editor Hollie hasn’t stopped wearing it all week. Anna also rates the nude shade Cannes which is next on our wishlist!
Why? If you think you don’t have time for masks or wake up in the morning with puffy and dull skin, this product is for you. Pump out a pea-sized amount, apply and tissue off the excess after two minutes for a hydrating glow which lasts all day.
Who loves it? Tati Westbrooke, AKA Glam Life Guru, recently featured this in an empties video and give it the sale of approval.
Why? The coconut water in these polishes helps protect and nourish your nails whilst the colour range reminds us of a tropical beach even when we’re here in rainy London.
Who loves it? Estee Lalonde featured several shades in her Spring Beauty Picks video.
Why? It’s basically the best mascara in the world. Mascara is totally subjective but we swear by this beautifully packaged product to turn our short and dumpy lashes into long Bambi-esque ones.
Who loves it? Ingrid Nilsen and Fleur De Force to name but a few.
Why? This finely milled pink highlighting powder is a drugstore staple and looks flawless dusted over cheeks and onto the brow bone.
Who loves it? Alix from ICovetThee and Gabriella Lindley (VelvetGh0st)
Why? If you’re looking for a dupe for the Kylie Lip Kits, these babies are for you. Highly pigmented and matte but not drying, everyone should own the Kylie Jenner inspired shades Birthday Suit and Shabby Chic.
Who loves it? Sleek have a cult following on YouTube and the gorgeous Sarocha B recently used Birthday Suit in a tutorial.