At What Point Should YouTubers Stop Creating?
5 April 2017, 14:31
Is there really a good time to stop?
Starting a YouTube channel is one of the most exciting and satisfying feelings in the world. Seeing your YouTube channel thrive is one of the must fulfilling and heart warming signs of validation any human could ever need. But feeling your channel lose its way, or be rejected by its fans, is a sure fire sign to stop creating content. However, should you ignore the loss of subscribers or carry on down your path?
We'll be discussing some of the key moments in your YouTube career when you might feel the need to put down the camera and move away from YouTube. Let us know your thoughts below, or if you have any of your own experiences to share with us.
Is age a key factor?
Whilst its painful to say, most creators and fans have to admit that there seems to be the perfect age of a YouTuber. You can place it somewhere between the 19 to 30 year old bracket, but essentially anything on either side will become a noticeable talking point on your channel. Anybody younger than 19 will be asked if "they're, like, 12 years old or something" whilst people over the age of 30 (with some exceptions) are typically called out for being "too old" for YouTube.
This shouldn't be true, and we shouldn't have to talk about it like it's a genuine thing that happens, but it is. Unless you're a family vlogger (which we'll go into below), the age of the creator and the length of time they have on the platform to succeed are strangely correlated. In fact, some people often feel like they've missed the window to start creating, because they're getting a bit older than the face plastered all over YouTube's trending tab.
When controversy strikes, lay low.
In the past few years, as YouTubers have started to garner a wider audience than their subscribers and the Internet is far more willing to call people out on their bad content, controversies seem to crop up every week. From the likes of PewDiePie, JonTron and h3h3 who have all been embroiled in drama in 2017 alone, is the topic of public heat a reason for you to stop creating videos?
All three aforementioned creators are continuing with their channels at the time of writing, but this hasn't been the case for some YouTubers who have stepped away following scandals. Sam Pepper (briefly) tried to stop creating YouTube content following his sexual assault allegations. FPSRussia took a long hiatus from his channel after heat from his manager's murder got too much to handle.
So this begs the question, when controversies come knocking... are you going to fight or flight?
Should you make the cut before your audience do?
Unless you're Zoella or JackSepticEye, whose subscriber counts never seem to stop rising higher and higher by the minute, everyone should expect some sort of slump on their channel. Be it the summer holidays, a sickness of yours or just a bad month, not everyone will gain thousands of subscribers on a daily basis.
But what happens when you see your subscribers going down? Or notice that they're watching your videos less? Should you move on before your channel is literally abandoned, or should you do everything in your capacity to keep it alive and well? It can be hugely disheartening to see your average views, subscribers and revenue decrease, and it often leads some creators asking themselves whether they should stick around for it's final death rattle.
Your creativity has run dry, and people are starting to notice.
You've uploaded five Primark Hauls in a row. You've just uploaded episode 100 of Happy Wheels. You're genuinely considering making a "Try Not To Laugh Challenge" video... so is it time to move on? When you start a YouTube channel, it's a good idea to have a key focus or purpose to your channel, but when you notice yourself moving away from your goals to attract/retain subscribers, are you staying online for the right reasons?
Creativity may not seem all that important if you have a channel dedicated to playing other peoples video games or going on luxurious holidays, but a lot of creators have stepped away in the past as they felt their compulsion to continue creating dwindle. Just look at Casey Neistat and Ray William Johnson, who felt their expertise and time could be better spent on other projects that rejuvenated their need to be creative.
When life calls, should you answer?
Sometimes, you might not get the option to quit or not. If you start a family, fall ill or have life knocking at your front door you need to answer the call. People such as the Saccone-Joly's and Roman Atwood have made it part of their brand to be a functional family on the internet and it's worked wonders in bringing their channels new life, but some people might not want to handle the additional strain.
Unfortunately, this particular situation is one where you need to be incredibly selfish and consider if it's best for you to stop creating content. If you need to check out of your YouTube channel for personal reasons, don't let your subscribers and your ad revenue get in the way. Juggling too many things could cause your YouTube channel to fail, and it's better to mic drop on a high note rather than a low one.
These are just some of the key components that can make or break a YouTube career, but what do you think? Is there ever a clear reason to stop creating content? Let us know in the comments below.
And don't forget to check out our new Vlogging 101 series in which our very own Liam Dryden is here to teach you how to become a professional YouTuber! This week: How to script your videos like a boss.