posted by Hollie-Anne Brooks

Bye bye money.

Zoe Sugg is a style icon- from when she first started out on YouTube and we all grew our hair long and to stocking up on everything with a Peter Pan collar, Zoe has a knack for setting trends. Anything Zoe wears immediately sells out but fans are constantly tweeting her asking where her top/dress/shoes are from. So to give you a helping hand, we’ve found very similar items from Zoe’s favourite stores.

Let us know in the comments below which YouTubers’ style you love.

Zoella style

Like Lily Pebbles, Zoe is a fan of Whistles and snapped up this text tee last year. Sadly, it’s now sold out but the brand have this similar option available on the website for £45. Strapped for cash? We love this £7 text tee from Forever 21.


zoella style

Zoe wears a lot of Lazy Oaf- the most colourful and fun brand we’ve ever come across. This cute striped tee featuring a pup is adorable but obviously sold out but this brighter version is just as awesome.


zoella style 2

Zoe recently uploaded this behind the scenes photo of her at a shoot and we fell in love with the outfit- especially the bow bandeau. We struggled to find something similar on the British High Street but if you’re brave enough to wear it, this strapless number is from Etsy.


Zoella Style

A classic white shirt is a must in every wardrobe and whether it’s wearing one under a dunagree dress or looking going for a more relaxed look, Zoe knows the versatility of something that used to be confined as workwear. Looking for a loose fit like Zoe’s? This beach cover up by New Look is ideal.


zoella style

Finally, we have an entire outfit for you to copy. Zoe isn’t afraid of bold prints and clashing colours. Tucking a relaxed striped tee into a gorgeous leopard print mini skirt and topping it off with silver studded heels makes for a gorgeous night-out outfit. The top we’ve found is from New Look, the skirt from Topshop and the Valentino lookalike shoes are from Dune.


Are you a fan of Zoe’s wardrobe? Vote in the poll below and let us know which YouTubers’ style you’d love to steal.