If you’ve seen people chatting about being in an “Instagram Pod” recently and had no idea what they were talking about, you’re not alone. The latest social media trend is being widely discussed online, as people constantly aim to get more followers and higher engagement on the platform; thus increasing the likelihood of scoring brand deals and sponsored posts. But what exactly is it? And how do you join an Instagram Pod?
An Instagram Pod is a bit like a group chat on WhatsApp…
An Instagram Pod is a group of people with similar tastes (e.g; beauty bloggers, fashion influencers); who group together to try and beat the Instagram algorithm by constantly commenting and liking each other’s posts – thus keeping engagement high. The result of this is that content belonging to you and your pod members are a lot more likely to appear in Instagram’s “Explore” section (where it shows you other videos and photos you might like).
Once images or videos appear in Explore, they’re seen by more and more people.
You may recall that Instagram changed its algorithm not long ago, meaning images or video with more engagement and interaction are more likely to show up at the top of your feed; as opposed to the old way which listed things in chronological order. Instagram is owned by Facebook, thus works in a very similar way.
How do you join an Instagram Pod?
Do Instagram Pods work?
The jury is out on whether Instagram Pods actually work. Overall, people do see a large increase in followers and engagement; which is very useful if you’re aiming to get sponsorship deals on Instagram. However, others have commented that that engagement they see as a result of being in a pod can often feel fake and take away the genuine feel of an organically built community.
In this video, YouTuber Honestly Aine discusses her experiences and why she left an Instagram Pod: