posted by Hollie-Anne Brooks

Because mum knows best.

Mums on YouTube is nothing new- there’s a whole host of incredible parenting channels including the Saccone Jolys and Dolly Bow Bow. But lately we’ve noticed that it’s actually the mums of already established YouTubers who are taking on their children’s success and becoming Internet stars themselves. Beauty seems to be the most popular genre so far with mums giving their children a serious run for their money in the fashion and style stakes.

Here we look at the mums who are taking over YouTube – and their kids!


Lucy Camilla – Mum of Tijan Serena

When your daughter has an incredibly successful beauty and style channel, it makes sense to follow in her footsteps. Throughout her time on YouTube, Tijan would often talk about beauty tips she’s learned from her mum and showcased gorgeous outfits featuring some sneaky pieces she’s nabbed from her mum’s wardrobe. When Lucy started her channel in April of this year, she promised to “[bring] you tips on how to remain polished, on trend and youthful no matter what age or what life throws at you” and she certainly delivers.


Modern and Mature – Mum of Jim Chapman, John Chapman, Samantha Chapman and Nic Haste

It’s only right that mum of four of YouTube’s biggest stars gave it a go herself; Modern and Mature is the name of Judy Chapman’s channel and she’s clearly been taking tips from her brood of Internet stars. Despite not uploading for three years (#ComeBackToYouTubeJudy), the channel still has some brilliant content on including how to dress for your body shape.


Growing Old Disgracefully – Mum Of Becky and Holly Sheeran

Another mum taking on the beauty world is Gill, AKA Growing Old Disgracefully. As the mum of Becky Sheeran (TalkBeckyTalk) and Holly Sheeran, it seems only fitting that Jill has taken to filming and uploading her own series of beauty hauls, favourites and hacks. Gill even made an appearance alongside her daughters at this year’s Summer In The City.


Vote in our poll below to determine whose mum should have a YouTube channel next?