posted by Benedict Townsend

With YouTube ads becoming somewhat unreliable as a source of income, a lot of creators are turning to Patreon – but what is it? And how does it work?

With YouTube ads becoming an increasingly unreliable source of income due to advertisers concerns about what kind of content their videos are appearing on, YouTubers have been searching for new ways to ensure revenue from their work. For many, this has come in the form of Patreon, an awesome site that acts as a kind of digital tip jar, and which cuts out the middle man between creators and the fans who want to reward or thank them for their work.


How does Patreon work?

Once you’ve created an account, you can set certain amounts which your followers can pledge to pay per month. For example, YouTuber Boogie2988, offers monthly plans that range from $2 to $100. Creators will often include bonuses for fans who donate in the higher tiers, but of course the choice of how much you want to donate is completely up to you, and you can cancel at any time. Many YouTubers have found success on the service, like Philip DeFranco and Pentatonix.

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Is it better than YouTube?

‘Better’ a relative term. Patreon is certainly different to YouTube in terms of how the money flows. Patreon cuts advertisers out of the equation, so it the situation becomes much more like a translation between creators and consumers. You can pay for videos, art, music etc in the way you would pay, for say, an album on iTunes. Direct and to the point.

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Who can join Patreon?

Anyone! There are no barriers to entry to starting up a Patreon. The only thing that matters is your ability to bring people to it that are willing to donate to you. That’s something you can do by making awesome videos and fostering a community on your channel. You can click here to set up a Patreon of your very own.


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