Despite many creators’ attempts to put a stop to it, the “diss track” phenomenon is still a fairly lucrative YouTube trend. Because plenty of (mostly white) creators are slinging bars about each other back and forth; but it’s ex-Team 10 star Alissa Violet that’s really breaking records with hers.
Alissa Violet’s track with RiceGum is currently charting in the Billboard Hot 100.
The scorned ex of Jake Paul’s “savage” response to “It’s Everyday Bro” (aptly titled “It’s EveryNight Sis”) was released in the middle all the other exhausting drama that put Team 10 and the Paul brothers on the map; but it’s just this month that it has followed in the original track’s footsteps of entering the prestigious chart. Not only that – it has topped Jake’s record.
“It’s Everyday Bro” peaked at #94 on the Hot 100, and Jake’s follow-up “Jerika” – which was about something something relationship drama – arrived at #86. But after a targeted viral campaign called #cloutgang, RiceGum and Alissa’s track has smashed previous contenders with its official position of #80.
“It’s EveryNight Sis” is even charting higher than many mainstream musicians.
Trailing behind the diss track are artists such as the Chainsmokers, the Weeknd and Camilla Cabello; so we’re sure they’re feeling great today. But one thing’s for certain; with accolades such as this up for grabs, it looks as though YouTuber diss tracks will be a *thing* for much, much longer…
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