posted by Ella Wells

This beauty vlogger is tackling the stigmas associated with depression in the BEST way.

YouTube is known for it’s beauty guru’s so it’s no surprise that these videos of guys and girls doing makeup in their bedrooms are some of the most watched on the Internet. This platform of online beauty has seen the likes of Zoella, Tanya Burr and many more go on to build their own huge beauty empires. However, this week saw a different kind of make-up tutorial that even the most devoted YouTube beauty fiend has never seen before.

Amy Geliebter is a 21 year old YouTuber who uploads funny, yet serious, content for her almost 30,000 subscribers; one of those being her most recent beauty addition titled ‘Depression Makeup Tutorial’. From first glance, Amy seems like your average beauty vlogger and when watching without sound, the video wouldn’t raise a single eyebrow. However, in reality, this two minute beauty insight couldn’t be further away from your stereotypical make-up tutorial.

The video, which at the time of writing has had over 74,000 views, sees Amy attempting to tackle the stigma attached to depression by being incredibly honest (and strangely witty) about the struggles that people suffering from mental illnesses face. Using her humour as she introduces the video, Amy unexpectidly begins with “today I’ll be showing you how to get this chic depression look.”

She starts with her foundation, making sure the application is “nice and rocky and emotionally unstable” and then moves on to concealer in the shade “complete mental breakdown”. She then applies an eyeshadow to her crease in the shade “you don’t need medication” and then her liquid lipstick in the colour “just smile more.” The video goes on to show Amy not only highlighting her face, but also highlighting the negative perceptions people have of those suffering with depression.


The beauty vlogger, who isn’t shy when it comes to creating controversial content, has also uploaded a similar video titled ‘Bisexual Makeup Tutorial‘ where she uses the same comedic efforts to voice the stereotypes that come with being bisexual. We applaud Amy for her light hearted approach to such a serious subject and so did her fans in the comments.


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We hope that Amy’s videos convince other vloggers to talk more openly about these sensitive subjects. If you have been affected by anything in Amy’s video, or in this article we encourage you to seek help. Organisations such as Mind are available at any time. Click here to visit the site.