QVC is one of those channels that we have a secret obsession with. When we’ve got a ton of work emails to answer, Netflix is too distracting… But a special value Yankee Candle show on QVC is the perfect background noise.
The shopping channel have, of late, being trying to appeal to a younger audience with sponsored blog and YouTube content from the likes of Temptalia and MissJenFABULOUS. In the UK, the company has taken pride in the fact that they’re the only UK stockist of Tarte Cosmetics and have tried to appeal to a younger demographic with a focus on beauty. The channel has been endorsed in the UK by A Model Recommends, ReallyRee, TalkBeckyTalk and The Frugality to name but a few.
So it didn’t surprise us to hear that Bethany Mota has chosen the shopping channel to debut her new clothing range.
On October 5th, Bethany will take to US screens to engage with her young fans and sell the brand new self-titled collection. Having teamed up with Aeropostale in the past to create a holiday collection, Mota’s new clothing will apparently have a similar holiday/Christmas theme.
“QVC provides me with the opportunity to connect with millions of homes across the country. I hope everyone will find my collection as playful and fun as I do.” she said of her latest venture.
If you’re in the States and want to tune in, Bethany will be on QVC at 5pm EST on Monday 5th October.