Traditional outlets media seem to be seriously embracing new media stars, vloggers and bloggers at last, with InStyle magazine celebrating social influencers, Glamour having a YouTube award in their annual Women of the Year Awards and many other examples. But it appears as if the world’s most influential fashion magazine, Vogue, has upset rather a few vloggers and bloggers after an article appeared on their website slamming the outfit choices of social media stars.
In an article discussing the end of Milan Fashion Week, Vogue’s Creative Digital Director wrote: “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour; Please stop. Find another business. You are heralding the death of style.”
Needless to say, the online community were not happy.
Not only have Vogue insulted bloggers by saying they have no style but their claim that they should “find another business” is one of the most old fashioned things we’ve ever heard. Surely bloggers and vloggers bringing fashion to new audiences is a positive thing? Surely people making a living and become successful business men and women is a positive move for the economy?
Here’s what some of our favourite bloggers and vloggers had to say:
WOW, how Vogue think this is acceptable to publish is shocking. Maybe they should spend a week as a “blogger” 👍🏼 https://t.co/lqeWTywBX5
— Daisie Smith (@Daisie_Smith) September 27, 2016
However, to balance the discussion, fashion editor Pandora Sykes came to Vogue’s defence and raised a valid point about the type of blogger the magazine was no doubt referring to:
What do you think? Should Vogue celebrate bloggers and vloggers more? Let us know your thoughts in the comments below.
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