If 2016 wasn’t already demonstrating how influential and important YouTubers are becoming, then hold onto your smart phones because we’re kicking it up another notch! On the 15th of February everyones favourite vlogger and all round cinnamon roll Connor Franta will be taking over the Grammy Awards and their Twitter profile – COME THROUGH!
Connor is the newest member of The Recording Academy thanks to his 5.2 million subscribers and recently launched record label, Heard Well. He will officially be the social media correspondent when the Grammys go live later this month, as well as bringing you all of the exclusive behind-the-scenes action from inside the biggest night of music on the planet.
Laura Segura Mueller, the Senior Managing Director of Membership and Industry Relation at the Grammys, had this to say to Forbes about their newest recruit,
“Music entrepreneurs like Connor bring a fresh perspective to the academy and we welcome his unique experience to the mix as an associate member.”
Connor took to Twitter to share his excitement and appreciation for all of his fans support to help him get to where he is today. You go Connor, continue taking the world by storm!