— Connor Franta (@ConnorFranta) June 24, 2016
The line has been inspired and created by Connor himself, featuring hoodies, T-shirts, hats, and sweatshirts. Prices range from $25.00 to $60.00, but if this is the first you’ve heard of the new releases you may be waiting a while to get your hands on some CC attire, as most items are sold out already.
He made the announcement at VidCon 2016, where many of his long-term fans and fellow YouTube creators were in attendance. After the new merch’s grand reveal at VidCon, Connor sent out a handful of grateful and humbling tweets to his followers, gushing that he was “so damn grateful to be able to do what I do. Thank you all for making every day of my life utterly surreal.”
The clothing line comes in in pastel colours and are emblazoned with the Common Culture label or quirky eyeball designs. All new additions have been inspired by Keith Haring – one of Conner’s favourite artists. Haring is best known for his unique brand of quirky 80s street art, particularly his visual narrations on hard-hitting concepts like birth, death, sexuality, and war. Conner says, “From his artistry to his activism in the LGBTQ+ community, I admire Keith with all my heart and wanted to pay subtle tribute to his genuine genius.”
The apparel line follows the launch of Conner Franta’s coffee subscription service in March 2016, which celebrates his love for the hot beverage by delivering a hand-chosen blend of whole beans on a bi-monthly basis for $24. It’s certainly an interesting compliment to the Common Culture Music Label, called Heard Well, which comprises of influential music artists and boasts several compilation albums.
— Connor Franta (@ConnorFranta) April 29, 2016
We’ll be keeping an eye on what comes up next for Common Culture!