We’ve been suspecting that it’s been on its way for a while; but finally, Facebook are ready to announce their next big step in challenging the online video sphere. In an announcement earlier today, Facebook revealed the successor to their Video tab: a platform simply known as “Watch”.
“We’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos,” declares the announcement post. “Now we want to make it even easier to catch up with shows you love.”
“Watch” is being rolled out slowly, starting in the US.
Based on the designs shown above, it looks as though the platform will be native to an updated form of the Facebook app and site rather than its own thing; as the announcement explains it will be available on all platforms the social network is currently compatible with.
The announcement reads:
Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.
A number of original long-form shows have also been announced.
As an additional boost, Facebook are funding several longer series exclusively for the platform; which all make different uses of the platform. ‘Kitchen Little’ will be a narrative show centred around kids teaching chefs how to cook, while author and life coach Gabby Bernstein will be using the site’s live features to interact with her audience.
Is this going to crush YouTube?
Time will tell if Watch ends up being YouTube’s biggest competition in the online video circuit; especially since Facebook video is already taking a massive share as it is. but until the platform makes its way to the entire internet, YouTubers everywhere can probably rest easy…
Also, have you heard? We have a new book!
‘Vlogging 101: The Ultimate Guide to Becoming a YouTuber’ is coming out on 10th August; and is available for preorder now. So find out more in the video below!