A man died this weekend after setting himself on fire and running into a crowded bar; all while streaming the event on Facebook Live. On Saturday night Jared McLemore, 33, doused himself in kerosene before bursting into flame and running off-screen; in the latest of an upsetting string of Facebook Live suicide videos.
But after running out of frame, McLemore reportedly ran – while burning – into Murphy’s Bar in downtown Memphis; where his ex-girlfriend was allegedly working at the time.
McLemore died from his injuries at Regional Medical Center in Memphis.
It is believed that the act was intended to be targeted towards ex-girlfriend Alyssa Moore, who was working as a sound engineer at Murphy’s that night. Moore has reportedly had an active restraining order on McLemore since their breakup; citing a history of abuse and unchecked mental illness.
Murphy’s Bar responded publicly with a statement on Saturday, informing that their “crew is safe”.
A GoFundMe page has also been organised to help Alyssa recover. The description includes a detailed and graphic account of the events that happened on Saturday night.
The video has since been removed from Facebook; although they have yet to offer insight on how many people’s feeds it reached.
Our thoughts are with all the bereaved; as well as anyone else who has unwittingly witnessed an event like this on Facebook.
Facebook is still struggling with the ongoing epidemic of violent and upsetting video content; but CEO Mark Zuckerberg has recently announced plans to help curb the spread of it. Facebook are reportedly hiring an extra 3,000 people to respond more quickly to these uploads.