Facebook Video has been full of mad-cap developments since its launch; but the rumours of “original programming” coming to the platform have been some of the weirdest of all. However, it’s apparently finally happening – and the biggest question on our minds is “Why tho?”
Around two dozen long-form video series could potentially be announced, exclusively for Facebook video, by mid-June.
Business Insider reports that the shows have been greenlit for production; and an announcement could be coming within a month. Facebook reportedly plan to release the content in two tiers: long-form, TV-esque episodes that would make users feel at home; and shorter, more internet-friendly shows that would update more frequently. All the content would apparently sit in Facebook’s “Video” tab – which is still being rolled out in app updates across the world.
“The goal is going to be creating some anchor content initially, that helps people learn that going to the video tab [is] a great destination; where they can explore and come to Facebook with the intent to watch the videos that they want,” said Facebook CEO Mark Zuckerberg.
But is Facebook ready for this?
Let’s be real – Facebook video has skyrocketed to become a viable rival to the other social video giants like YouTube, Snapchat and Amazon; but has it really earned enough of a rep to keep users glued to the platform with original video?
Only the user base will reveal if the investment will be worth it; and let’s hope they don’t pull another YouTube Red on us.