Starting this month, YouTube are launching a massive campaign that sees them implement two new schemes to help female creators around the world learn how to project their voice to a global audience. In a series of new digital and political movements, “YouTube is celebrating female role models as a way of inspiring the next generation of female storytellers on YouTube”.
YouTube will be rolling out their new initiatives over the next month, with the first having been released yesterday entitled ‘100 Years of Incredible Women’. Their new global production program aims to put women in front of the camera as well as behind it by selecting seven very talented individuals to serve as “creative directors and mentors” for other female creators.
These lucky and inspiring ladies are as follows; Anna Akana, GloZell Green, Alexys Fleming, Julia Veiga Faria, Nilam Farooq, Em Ford and Kuma Miki. Their video debut celebrates 100 years of women who have “fought to have their voices heard”, and is an emotional hommage to powerful women throughout history such as Amelia Earhart and Frida Kahlo. 50 videos were filmed in total with GloZell and Michelle Phan serving as producers, and they will be rolling out over the next few weeks.
The second initiative introduced by YouTube will be a phenomenal year-long partnership with the UN which “will see a group of females advocating for gender equality as the first Change Ambassadors for the United States Sustainable Development Action campaign”. For this campaign, YouTube have spotlighted Ingrid Nilsen, Jackie Aina, Yuya, Taty Ferreira, Hayla Ghazal, Louise Pentland and Chika Yoshida.
These amazingly intellectual women will work with the UN during their appointment to “inspire and activate their global fan communities”, creating videos to promote gender equality back to their massive social media following. Susan Wojcicki, YouTube’s CEO, created the initiatives to empower women to speak their minds; “YouTube has always been a platform where women of all ages and backgrounds can find their voice and tell their stories. Through our global YouTube Spaces program and new partnership with the UN, we’ll strengthen female voices on YouTube and around the world”.