If YouTube Red’s $9.99/month price tag still isn’t tickling your fancy – You might want to try its new rival that launches today.
Fullscreen, the talent network-turned-premium video content platform (that’s a mouthful), finally opens its doors to a paying audience today – with exclusive videos and webseries from some of your favourite creators.
But while there has been some buzz within the industry, the name “Fullscreen” still seems to be escaping the general populace as the next big place to get your video fix. Not to worry, here’s the breakdown:
What is Fullscreen?
Fullscreen began as one of the first YouTube partnership networks, similar to other major management such as Maker, Gleam, and Collective Digital Studio. Now with over 75,000 creators from various social media signed under their umbrella, Fullscreen are taking steps into producing their own premium video content natively, with some of their most prominent creators.
What can I watch?
Fullscreen is launching with seven original pieces of content to watch at first, all a mix of original series, films, and talk shows:
- Jack And Dean Of All Trades (with Jack & Dean)
- Electra Woman & Dyna Girl (with Grace Helbig and Hannah Hart)
- Shane & Friends (with Shane Dawson)
- Kingdom Geek (with Andre “Black Nerd” Meadows)
- Zall Good (with Alexis G. Zall)
- Filthy Preppy Teen$
- Party In The Back
As well as all of this original programming, Fullscreen also offers a back catalogue of popular films and TV shows such as Cruel Intentions, Dawson’s Creek and Talladega Nights.
Why not YouTube?
Controversially, all of Fullscreen’s content will live natively on its own site – and while there is some integration with YouTube, the core programming will remain behind Fullscreen’s $4.99/month paywall.
“When it comes to longer form or premium productions, the economics of producing it on the free web just don’t work out”, explains Fullscreen founder George Strompolos to the BBC. “We needed to create a premium destination for that work that has a higher quality.”
Essentially, with a mix of its own original programming and access to other TV and film content, Fullscreen will serve as an alternative to other paid subscription services such as Netflix or Amazon – but with a dedicated built-in audience at its core.
Why not YouTube Red?
Given that YouTube has launched its own paid service and is working on original programming for Red, does it make sense to take Fullscreen’s original work away from the biggest video site in the world?
“YouTube Red is more about an ad-free experience and music, with some programming sprinkled in,” explains Strompolos. “We’re leading with original programmes. It’s not icing on cake, it is the cake.”
With a lot of mystery behind how successful YouTube Red has actually been for Google and only a handful of original series in the works, it does seem like an ideal opportunity for another premium-based, talent-filled competitor to arise.
Why do I have to pay for cool things?
Because it costs money to make cool things. See our coverage on KickThePJ’s issues with piracy of Oscar’s Hotel a while back.
Fullscreen launches today; you can check out their announcement trailer again to find out more.