Sponsored videos have always been a bit of a double-edged sword on YouTube. They’ve been accepted as a necessary evil for creators to earn a living; but brands and YouTubers are still figuring out how to work together properly. And now it looks as though YouTube is about to become more directly involved. Yesterday, the site announced in a new blog post that Google has acquired marketing platform FameBit.
What is FameBit?
The platform is designed to connect creators and “influencers” with brands and products. YouTubers et al can sign up to the site, browse for opportunities that appeal to them; and then work with the brand to create a sponsored video/Instagram post/Tweet that benefits both parties.
What will be different?
Sponsored videos have always been a concept that YouTubers have worked on separately from the company itself. But now that YouTube have a piece of the pie with FameBit, we can probably expect to see more videos with #ad in them as time passes.
“As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations,” stated YouTube in their announcement
“We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available.”