If you’re unconvinced so far that YouTubers are a charming combination of talent, beauty and conversation, then you seriously need to go back through our website and read up a little bit more. Not only are they redefining themselves as entrepreneurs in 2016, but they’re also defying expectations by demonstrating how truly popular and influential they can be. Example 1: The brand new Ingrid Nilsen and Catrific podcast, Ladies Who Lunch.
Having debuted two days ago, the dynamic duo have already skyrocketed their podcast straight to number 9 in the Top 10 of the iTunes Podcast Charts – a feat not achieved by many premiering productions. So what makes it so popular? In addition to the pairs combined subscriber count of nearly 5 million, the show promises to “explore topics often left out of polite conversation” in what hopes to be a truly genre-defining podcast.
The first episode, called Friendship or Friendless with a total of 48 minutes, sees Ingrid and Cat talking deeply about their own friendship and the overall meaning of the word… all over a bag of Flamin’ Hot Cheetos. Sponsored by Audible (a YouTuber production favourite), the podcast is available on iTunes and SoundCloud if fans want to hear the two stars talk about “sex, relationships, social phobias and more as they approach life’s dilemmas with compassion and a sense of humour”.
The reviews have already started flooding in with some people calling it “very positive and uplifting”, whilst other took a more personal stance; “This podcast is so authentic and made me really think about the friends in my life”. Ingrid and Cat join a huge line-up of other YouTube stars already on the iTunes podcast game such as Grace, Shane and Tyler.
With a new episode slated for release every week, where do Ingrid and Cat hope the podcast will go? On both of their Snapchats, they discuss how much they want to “see it get to number one”, in addition to thanking all of their listeners for downloading and boosting it’s tremendous success.