posted by Benedict Townsend

You can always rely on Jack to give it to you straight

There are a few things that are constant in this universe: gravity will exert a force on matter, Nicole Arbour will make people really mad and JacksFilms will always call out BS when he spots it. Today is no exception. The latest trend that has found itself in Jack’s crosshairs is emotional videos – or, to be more specific, videos that advertise themselves as omfg so emotional but which aren’t emotional. Clickbait, in other words. That ol’ devil clickbait. Jack tackles the topic in the best possible way, with a bloody rap m8: