The recent negative press surrounding YouTuber Jake Paul, including threats of legal action from neighbours and his subsequent departure from the Disney Channel, may lead you to believe that he’s little more than a reckless kid who’s let fame go to his head. But in a recent interview with Forbes, the Team 10 leader’s credentials as a serious social media mastermind are clear.
Jake Paul reveals the method to his social media madness.
While the team 10 house seems like just a party house, Jake explained how the West Hollywood pad is “really an incubator for social media talent.”
“We take people who have a lot of potential and teach them how to make content, produce it, etc. Then we move them into the house and we all collaborate,” he explained. “We’ve taken people with 5,000 followers and they’ve literally had millions of followers in a month.”
The most recent addition to the Team 10 house is no exception. Erika Costell, who started off behind the scenes as a crew member, went from zero subscribers to a whopping 2.5 million in just four days when she became a fully-fledged member of Team 10.
But its more than a numbers game for Jake: “Then we show them how to monetise with brand deals, merchandise, and ad revenue,” he explains.
Jake also runs his own social media company.
With over 30 million followers and 6 billion views, social media company Team Dom is no joke. “We’re focused on building brands, celebrities, and businesses,” he explained to Forbes. Team Dom boasts Gary Vaynerchuck as an investor. Gary has also invested in or advises the likes of Uber, Snapchat, Facebook, Twitter and Tumblr – so his seal of approval is a pretty big deal.
The goal? World domination. “If you look at the biggest people on social media right now,” Jake says, “it’s the Kardashians”.
“My goal is to form a crew that’s bigger than them collectively. It might take us five years, but we’ll get there.”
Even his role in Disney’s “Bizaardvark” is just a stepping stone to greater things.
“I was stoked [to be on “Bizaardvark”] because of the Marvel angle,” he admits. “Since Disney owns Marvel, I figured it would be a good way to get visibility.”
“I always wanted to be a superhero and play the hero or the villain.”