2016 seemed to be the year of James Charles; when at just 17, the social media influencer and beauty addict was signed by cosmetics giant CoverGirl to be their first male ambassador. As a result, James made headlines around the world as people came together to celebrate this progressive move by the company. However, after some recent drama on Twitter, there are now calls for CoverGirl to drop the teen from their advertising.
On 16th Feburary, James tweeted that he was heading to South Africa with a friend, seemingly with his school for his senior trip. James claimed he’d “not be able to speak to [his audience] for 10 days” but would be doing a meet and greet in Boston. It was in relation to heading to South Africa that James made a pretty distasteful joke about heading to the country.
Here’s what James Charles had to say
The tweet has since been deleted, but James wrote: “I can’t believe we’re going to Africa today omg what if we get Ebola? James we’re fine, we could have gotten it at chiptole last year” [sic]
As you can imagine, the Internet went pretty crazy at James. He soon reacted by tweeting “Block and move on James block and move on”; following this up with “do NOT put words in my mouth holy f*ck I cannot wait to not have cell service for 10 days so I don’t have to deal with twitter” [sic]
However, the damage was done by this point; and people began to contact CoverGirl and ask for James to be removed from their campaigns.
James has since apologised.
In light of the drama and his apparent Twitter strop, James has released the following apology:
However, he seems to almost take this back while making a dig CoverGirl, in a second statement.
And here’s what CoverGirl have had to say.
Shockingly, it’s not the first time James has made racist comments.
Both fans and non-fans of James have been quick to flag up past comments that James has since deleted.
So, what do you think?
CoverGirl are being inundated with tweets but what do you think should happen? Is James’ apology enough or should the brand drop him? Let us know in the comments.