You may recognise James Charles as the incredible young man who reshot his own Senior photos with proper lighting to make sure his “highlight would be poppin'”. But in the past 24 hours, his stunning face appeared alongside Katy Perry as he’s been announced as the latest male model for the easy, breezy, beautiful makeup company – Covergirl!
The new COVERBOY was “beyond excited and overwhelmed” to work with one of his idols and further his career into the world of makeup and style. But what is most astonishing is that the 17-year-old Instagram star and YouTube icon only started experimenting with makeup about a year ago! If you didn’t pick up the mega clues from his Covergirl announcement below, James will be the face of the gorgeous new mascara line, So Lashy!.
From Bethlehem, New York, the young superstar gained a huge following after his senior photos went viral earlier on in September 2016. In the, now famous, tweet, James is seen topping up his makeup to make sure the extra ring light he brought along would make his highlight pop. Because of this, Covergirl say that he’s the perfect fit to their brand by being a “boundary-breaker”.
By “using transformative, dynamic makeup looks to showcase the many facets of his personality”, James has become one of the first fully social media famous individuals to become not just the face of a global makeup brand, but to break records by being the first of his gender to sign on the dotted line. We can’t wait to see what amazing shoots we can see James releasing in the near future – congratulations!