So a Jeffree Star apology video ought to come as a bit of a surprise for many; as the controversial creator is known for dramatic outbursts and often offensive comments. But it appears today, as if he wants to make amends.
In a series of tweets, Jeffree claimed he’d be uploading a “really important video”.
“I owe it to you to be brutally honest,” he admitted.
The video uploaded was simply titled ‘Racism’; in which Jeffree uses his platform to apologise for mistakes he’s made in the past.
During the emotional video, Jeffree claims he has a “bigger platform than [he himself] realises.”
“There are millions of people out there who watch me and know about my life and followed my story; and I feel like it’s time I get out a little bit more of my story,” he states. “This is a fucked up subject that I’ve had to deal with for a long time; and it concerns old videos that were filmed twelve years ago.”
Watch the video below.
“From human being to human being. Fuck YouTube, fuck all the bullshit, fuck the makeup; Everything that we are so consumed with,” he exclaims, reaching out to fans and non-supporters alike. “I want to speak to you as a human being that breaths on this earth with you”.
Then Jeffree addresses several videos which show him making racist comments.
“In these videos I say some disgusting, nasty and embarrassing things,” he admits.
“The past can never be erased. I see [those videos] resurfaced and it makes me sick to my stomach because I don’t know who that person was; The person that said those horrible, vile things- that person was depressed, that person was just angry at the world, that person felt like they were not accepted, that person was seeking attention”.
“I think that racism is a very serious subject. I am all about self expression, self worth, self love; and I think it’s awful that you guys have to see me in that light”.
“I am so sorry for my words, I am so sorry for everything that I’ve said in my past.”
“I can never turn back time and take those moments away”.
The Jeffree Star apology video has caused mixed reactions on social media.
Some have accepted his apology and are prepared to move on; but others are still treating his behaviour with caution.