posted by Gemma Bentley

This is a fashion match made in heaven.

Jim Chapman has been a really busy lad lately; winning charity football matches, running the marathon and hosting film premieres. Alongside all of this, and being a doting husband to Tanya Burr, he has secretly been working with the iconic British department store chain John Lewis.

It’s a well known fact that Jim is one of the most stylish men in Britain as he’s constantly topping best dressed lists and has a fashion column with men’s magazine GQ – so who better to dish out style advice to the British public than Mr Jim Chapman. Jim will be picking out his fave looks from the store each season and creating videos for their website showing off how to wear them, much like his wife who has previously worked alongside picking out her top items and styling outfits.

john lewis

Titled Chapman & Lewis, fashion fans and internet friends can expect exclusive films, photo shoots and behind the scene clips over the next six months. On the John Lewis website, Jim has already shared his love for chino shorts, cashmere hoodies and linen blend suits, but what REALLY attracted Jim to work with this famous retailer was they’re focus on quality products and encouraging customer confidence; something which Jim is very passionate about and discusses regularly on his YouTube channel.

We are so excited to see such a classic brand wanting to work with one of our fave vloggers, especially as it helps make Jim that one step closer to becoming fashion king of the world. Fingers crossed this unexpected collab will result in lots of Jim Chapman lookalikes popping up all over the high street, flaunting their quiffs and well tailored suits. We predict that there will be lots of blue eyes staring off into the distance, trench coats, plain black tees and classic styles with a modern twist that Jim Chapman is the champion of coming in 2016, so watch this space.

If you’re keen to see some of Jim’s upcoming clothing line, below are some of our faves but you can check out the site for more (including prices):

John Lewis

John Lewis