posted by Liam Dryden

Clickbait titles are a growing problem amongst vloggers – and YouTube OG Jimmy is having none of it.

What’s this? A vlog from one of our faves about a scandalous story?? Nope, just a valuable lesson on clickbait.

Long-time YouTuber Jimmy0010 posted a vlog this week about one of his biggest pet peeves, something that has been increasingly plaguing the YouTube sphere for years – the method of using a really provocative thumbnail and headline for a video that isn’t half as scandalous as it may suggest.

He got this message across by pre-emptively titling his video “i pooped myself in church?!” – personally, we think if he wanted to go for the full clickbait experience, he’d have used Caps Lock.

“This is why YouTube’s eating itself, because it’s not about the content anymore,” laments Jimmy. “It’s just about the title, and the thumbnail, it’s just about getting the click.”

“It corresponds with a total degradation of culture”, he explains, before citing a quote from historian Edward Gibbon that backs up this claim.

Obviously clickbaity thumbnails aren’t a new problem – they’ve been an issue since the days where Ray William Johnson was rising to power. But it does seem as though they have become a mainstay in YouTube culture, in a bid from creators to stay afloat against shifty subscription algorithms and disenfranchised viewers. Not to worry though – Jimmy is apparently on board after all.

“If you can’t beat ’em, join ’em,” he admits. “so here are some suggestions for YouTube titles and thumbnails if you find yourself in a pinch.”

This one’s probably our favourite:

jimmy hill clickbait