YouTubers are certainly not shy when it comes to raising awareness for issues close to their hearts and this was no different when Lilly Singh launched her #GirlLove challenge last year. The YouTube star posted a video to her channel back in December to help end “girl-on-girl hate” and it seriously gave us all of the feels.
The video saw Lilly and a few other familiar faces come together to spread the message that it’s cool for women to encourage one another rather than “tear each other down”; and this is exactly what the vlogger, with over seven million subscribers, has achieved.
Lilly and her fellow Internet stars, such as Colleen Ballinger, Kandee Johnson and even the Holy Trinity, challenged their viewers to use the hashtag #GirlLove to compliment and support women that they are inspired by and to just “spread some girl love”. The campaign saw the hashtag trending just hours after the video went live and generations of girls took to praising one another on social media.
However, almost seven months later, Lilly’s campaign is still going strong and Shine – a text messaging service that sends inspirational messages to its users – has partnered up with Lilly’s #GirlLove campaign to send out positive messages and compliments for those days when you’re feeling a bit ‘meh’.
When asked about their new partnership, co-founders of Shine, Naomi Hirabayashi and Marah Lidey, told Mashable that “Combining our expertise in the power of messaging to make a social impact, with the personality, talent and mission of #GirlLove made this partnership extra special.”
Of course, Lilly has already tweeted about the new initiative and her fans have also taken to Twitter to show the screenshots of their #GirlLove messages.
If you want to sign up to get some #GirlLove then all you have to do is text ‘Empower’ to 75985. Make sure to let us know what you think in the comments and in the meantime, check out our latest episode of SLAY or NAY to catch up with all of this weeks YouTube news.