We’re getting super close to that moment in history when we can say that every single YouTuber has collaborated with something incredible in the mainstream world – everyone has a book, everyone’s been on TV and most of them have a beauty deal we’re addicted to. Now we can finally add Lilly Singh to the list of YouTubers with cosmetics we desperately need our lives thanks to her brand new lipstick launch with none other than Smashbox!
Even though Lilly isn’t known on YouTube for being a beauty guru, it was her “indomitable, self-assured spirit” that attracted Smashbox founder Davis Factor, who speaks more about their newest partnership in an official statement; “At Smashbox Studios, we are always thinking outside of the box. When we started talking to Lilly Singh, about how she turns heads, reaches goals, and empowers her 8 million subscribers, we knew we had to collaborate”. The final result is deep red, long-lasting matte lipstick called ‘Bawse‘.
Based on the word ‘boss’, a slang phrase that she uses in her incredibly popular vlogs, Lilly’s famous iiSuperwomanii branding and message of empowerment can be seen all over the packaging she also helped to design, with buzzwords such as “resilient”, “bold”, “smile” and “genuinely” scrawled over the black and red container. The limited edition lipstick, which is officially available for purchase TODAY from Smashbox.com and Sephora.com, is priced at $24 and is expected to sell out preeeeetty fast.
In the promo video above, Lilly talks more about why she was so keen to collaborate with the cosmetics company for their new line of lipsticks; “I wanted to collaborate with Smashbox Cosmetics because they’re all about empowerment, about being your real authentic self, and that’s everything I stand for”. If you’re able to pick up the Bawse lipstick, make sure you snap a selfie and share it to the promo trend #LillyXSmashbox on Twitter so we can check it out!
You can find a full description of the product in the description of the YouTube promo video, but we’ve done the leg work and have it right here for you just in case:
“Perfected on-set in Smashbox’s LA photo studio, Smashbox’s Always On Matte Liquid Lipstick leaves lips with ultra-lightweight but bold colour. This liquid-matte formula is infused with lip-soothing Smashbox Primer Oil complex for suede-soft lip colour in an array of gorgeous, highly pigmented shades. Advanced Polymer Technology makes it stay put and look fresh and flawless for up to eight hours for smudge-proof, budge-proof, and non-feather, carefree wear. The limited-edition Bawse shade, a deep red, is a collaboration between Lilly Singh x Smashbox. Famed YouTube mega-star Lilly Singh inspires to be our most empowered, beautiful selves, and this shade is inspired by her bold spirit.”