Facebook video has seen a meteoric rise in popularity in the past couple of years; but one of its major advantages is how nicely the videos fit within the site’s News Feed. Unlike YouTube, you don’t have to go searching for popular videos – they usually end up right in front of you. At the moment, YouTube’s strength lies in longer videos, like vlogs and “Storytimes”; but a new blog post from Facebook reveals a change is coming that could completely alter this balance.
Here’s the condensed version if reading techy stuff isn’t your thing:
- Facebook use a few different factors to decide how high in your News Feed a video should appear.
- One of these factors is “percentage completed”, aka how much of the video you watch before clicking away.
- Until recently, Facebook’s News Feed favoured shorter videos, because those guaranteed a higher percentage completed.
- But now they have announced plans to alter their algorithm, so that longer videos are not punished for not being as completed.
Well done for getting through that! Here’s some pugs.
It all sounds a bit boring on the surface, but here’s the thing: If longer videos are going to be favoured in the News Feed, then that opens a HUGE door for the possibility of vloggers migrating to Facebook.
A lot of YouTubers refer to algorithms and stats because they rely on one thing: getting their videos seen. And Facebook has proven anything (multiple times), it’s that its videos can pull through thousands more views than their YouTube counterparts. So if a creator’s longer vlogs have a better chance of being seen on Facebook, is there a chance they could start making videos there instead?
We won’t know until we see the first daily vlog appear on a Facebook page; but at this point, it’s definitely a possibility…