2017 has seen some pretty crazy beauty trends hit YouTube already, and with extreme blush and using sprinkles as legit makeup, it looks like beauty vloggers are really going in this year. However, it looks like MannyMUA will be having a better year than most because he’s just been announced as the brand new face of Maybelline New York’s latest campaign for their Big Shot Mascara!
The news was announced over on Instagram with Manny’s promo video below starring MakeupByShayla, in which the two of them are seen completely glammed up after rolling around on a bed surrounded by Maybelline mascara – the dream, honestly. Over on his own Instagram, MannyMUA shared the announcement with his fans in a far more excitable fashion:
“2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bitshotmascara campaign! Honestly I couldn’t be more honoured thrilled! Thank you Maybelline for taking a chance on me! I look forward to working together so much more #Maybellinepartner #IworkedwithMaybelineOMG #pinchme #notthathardtho”
Maybelline’s inclusion of a male beauty YouTuber as part of their marketing campaign comes just two months after Covergirl announced James Charles as their very first Coverboy. Is it possible that 2017 will be the year of the male beauty vlogger?! COME THROUGH!