YouTubers bringing out beauty ranges is nothing new but we have to say we were delightfully surprised to see the amazing Ms Rosie Bea announcing her latest news. Indeed, earlier today we were having a discussion in the office about our love of Rosie, having followed her from the first day we set eyes on her as part of Daily Mix’s Beauty Boot Camp. Just eighteen months later, Rosie has amassed nearly a quarter of a million subscribers and her brand new announcement means she’s set to propel into the big time.
Working in collaboration with eyelash icons Eylure and nail brand Elegant Touch, Rosie is set to bring out an exclusive range of products to be sold in Superdrug! At the time of writing, we don’t have full details but we can no doubt expect some amazing pairs of false lashes and gorgeous false nails.
Speaking in her announcement video, Rosie revealed that she immediately worked on some moodboards for both brands to showcase what styles and colour themes she was loving.
The announcement has been coupled with a Twitter hashtag #RosieBEAuty (see what they did there?) and fans and fellow YouTubers have flooded Twitter with some heartfelt congratulations messages (us included).
Rosie’s rise to YouTube fame has been incredible, having taken part in Beauty Boot Camp in 2014. Rosie was eliminated fairly early on but gained a rapid following due to her incredibly warm personality, gorgeous hair and amazing make-up skills. Since then, Rosie has gone on to make regular beauty, fashion and lifestyle content alongside attending school making her one of the hardest working YouTubers around.
If, like us, you’re dying for a look at the products and a big reveal then you won’t have too long to wait as Rosie revealed in her announcement video that she’ll be showcasing the range on Wednesday 4th May- the countdown is on!
Congratulations, Rosie- we couldn’t be more proud of you!