posted by Benedict Townsend

There’s a new meme on the streets. Here’s what it is and how to use it

Sound the ancient Meme Horn everyone, a new meme is in town. It’s based on a still from the BBC 3 comedy show ‘Roll Safe’ and it’s pretty damn funny. We’ve got a full explanation of how the meme works and some of the best examples of the meme in action right below this charming GIF:

 

A traditional Meme Horn

What is the meme for?

The meme is a picture you use when you want to indicate that you are stating something wise – but like, deviously wise. Here’s an example from our perennial fave Nathan Zed:

 

 

Where did it come from?

The meme features an image of British comedian/actor Kayode Ewumi as ‘Roll Safe’, a hilarious character that was the eponymous star of his very own BBC comedy series. Roll Safe is tapping his head as if to say ‘smart idea’, making this image the perfect accompaniment to a smart idea.

Twitter comedy lads ‘Footy Humour’ appear to be the originators of the meme (congrats lads). The meme then became explosively successful and spread like wildfire, so I guess this tweet is what the football lads would call – in their football lingo – a ‘hole in one’.

Gimme some funny examples already

All right, all right keep your shirt on (or, in the case of Roll Safe, off). Here are the sweet memes you crave; feast away my children: