posted by Lea Rice

People are baffled!

Some of YouTube’s most popular creators – including PewDiePie, Markiplier and SMOSH – got a bit of a shock this week when they noticed their subscriber numbers had taken a tumble by as much as 600,000. Even more worrying, YouTube didn’t totally know what was going on.

YouTube gamers seemed to bear the brunt of the sub reduction, losing thousands of subscribers in the space of an hour or two. When vloggers took to Team YouTube’s Twitter to question the activity, their initial response was, “we’re looking into it and will be sure to share more when we know more”. Uh oh.

In his hilarious mock tirade video about the whole situation, PewDiePie – who suffered the biggest loss at 600,000 subscribers (just over 1% of his 45.6 million fanbase) – jokingly exclaims “You don’t even know? You don’t even know?!” and continues to parody the whole thing. He reads the YouTube Creator Crisis Management messaging to the camera, as well as likening the loss of his 600,000 fans to the casual disappearance of the population of Denmark.  


Shortly after the subscription drop came to light, YouTube located the source of the problem- a bug in the system had been removing legitimate user accounts from creator channels as well as spam accounts. The channel worked to restore genuine users to their subscribed channels as best they could, however it isn’t 100% guaranteed that they were able to add every single non-spam account back to the fanbase of their favourite YouTuber.

Those who’ve suffered hits have been tweeting out to their fans, asking them to check they haven’t been accidentally classed as an inactive account and automatically unsubscribed from any channels.    

Were you effected? Let us know.