posted by Liam Dryden

The YouTube community’s biggest charity drive kicks off this weekend – are you prepared?

As we get closer and closer to Christmas, any seasoned YouTuber should have another event marked on their calendar first. That’s right, once again the Project For Awesome is kicking off this weekend!

We’ve talked a little in the past about some of the amazing fundraising projects within the YouTube community, and this weekend the Vlogbrothers’ epic annual event is entering its ninth year. John, Hank, and a whole host of their YouTuber friends will be spending the entire weekend raising awareness and money for a myriad of charities. And hopefully covering their faces in Sharpie again.

John and Hank have already launched the Project For Awesome Indiegogo campaign, through which they’ll do most of their fundraising for this year’s charities of choice: Save The Children and the UN Refugee Agency.

Not only that, but both the Greens are matching Indiegogo donations up to $250,000, with an extra $80k from their non-profit account, the Foundation To Decrease World Suck. At the time of writing, with all of this taken into account, the #P4A has already raised over $170,000 before it has even begun!

After the P4A hits the halfway mark, additional funds raised will start to go out to other charities that YouTubers across the world will be campaigning for with their own videos. As the Project For Awesome website explains, the P4A comes in three parts:

  1. Posting videos about a charity that has some meaning for you, and watching/supporting everybody else’s.
  2. Donating to the P4A fund, or directly to any charities that resonate with you during the event.
  3. Hanging out with John, Hank and a whole bunch of other YouTubers from Friday to Sunday in the official 48hr long Project For Awesome livestream!

Last year, the Project For Awesome collectively raised over $1.2 million, so the bar has been set pretty high for this year. But with some amazing perks in the Indiegogo such as exclusive videos, a signed potato (REALLY) and a lifetime pass to the Greens’ enormous YouTube convention VidCon, we have a feeling that some serious money is going to be raised for charity this weekend.

We’ll be keeping an eye out on the P4A over the weekend, and we hope you’ll be joining us. Are you making a video for Project For Awesome? Let us know at @WeTheUnicorns and it might appear in our roundup of the event!!