A few years ago, YouTube was a much quieter place. ‘Creators’ were still called ‘Vloggers,’ HD home videos were a mere pipe dream, and ‘YouTuber’ was still very much a hobby; not the most popular career choice for young people, like it is today.
Skip forward nine years and creators have earned millions from their online antics; and built empires out of their own bedrooms. For the big earners, it’s a huge win. But one veteran YouTuber reckons that the glossy, high-production that comes with YouTube success – especially in beauty – is letting viewers down.
Wayne Goss has been making beauty blogging videos since 2009. He might not have subscriber numbers like MichellePhan or Zoella; but with eight years of content under his belt – as well as a career as a makeup artist that was developed outside of YouTube – he’s probably someone to take notice of. And in his latest video, he takes aim at what he feels is a lack of inspiration in the beauty vlogger community.
Wayne’s call-out was inspired by a recent video he watched.
Wayne explains at the start of the video that while beauty vlogging is clearly “evolving,” the “extreme” production – which he says involves “people helping with wording,” “multiple cameras at every different angle” and professional editing – isn’t always encouraging to those starting out.
[Larger channels have] every kind of cosmetic behind you that you can think of, and it’s all the really high-end stuff. And then there’s your handbags, and they’re Prada and they’re Gucci and they’re Chanel and they’re Birkins. And you’re doing ‘What’s in my handbag’ and it’s these handbags that I’ve just mentioned, and you’re wearing Chanel, and I don’t find that inspiring at all. I find it the complete opposite; it doesn’t inspire me to be better, to strive for more, it just makes me think there is something so fundamentally wrong.”
It’s not the first time Wayne’s called out the beauty vlogging community. Back in January he ‘outed’ beauty bloggers for using a secret trick that gave them an unfair and unrealistic advantage.
Although Wayne agrees that there’s “nothing wrong with bettering yourself,” in his latest video he says he struggles to watch the biggest beauty bloggers; because of the “blatantness” with which some display all the expensive products they’ve been able to buy, thanks to their success.
“It just makes me feel very, very uncomfortable; because we’re watching them become richer and richer and bigger and bigger and their houses are getting larger and larger,” he says.
With over 10,000 likes and only 96 dislikes on the video, it seems as though Wayne’s touched on something that many are feeling. In the comments, one beauty blogging fan said she felt “failure when seeing how well these gurus are doing with just makeup,” while she’s struggling with student debt.
But others have argued that beauty bloggers are just giving their audience what they want; and to “show their style”. Style is an important part of beauty; so should beauty bloggers hide how they express themselves through their decor or products?
Do you think the beauty blogging community has become uninspiring?
Watch the video below and see what you think: