YouTube Addresses Community Anger... By Demonetising Smaller YouTubers

17 January 2018, 11:22

YouTube demonetises smaller creators
YouTube demonetises smaller creators. Picture: Other
Benedict Townsend

By Benedict Townsend

Nice job, folks.

YouTube has continued its surely record-breaking streak of perplexing decisions by rolling out changes to its partner program which demonetise small creators.

This update was actually announced back in December, but the fact it is being implemented now shows an impeccably bad sense of timing. As creators and viewers alike rally against the platform for barely doing anything in response to Logan Paul's now infamous 'suicide forest' video, it seems strange to focus on making sure up-and-comers can't earn money.

What are the changes?

The biggest change is that creators will now require 4000 channel views in the last 12 months and 1000 subscribers to qualify for ad revenue from YouTube.

There's been a little bit of confusion about what this means exactly, but YouTube has waded in to clarify how it works:

But why?

YouTube is trying to clamp down on low quality channels. You know the kind: channels that re-upload other people's videos without their permission, people who make multiple accounts just to bully people, spammers, harassers etc. It makes sense on paper, it's more the timing of it that is perplexing. It is also actually a pretty small change, despite the fanfare YouTube is making about it.

Some are saying this will hinder small creators

While others argue that thinking about money at that channel size isn't realistic anyway

You can see the full details of the update here: