YouTube Addresses Community Anger... By Demonetising Smaller YouTubers
17 January 2018, 11:22
Nice job, folks.
YouTube has continued its surely record-breaking streak of perplexing decisions by rolling out changes to its partner program which demonetise small creators.
This update was actually announced back in December, but the fact it is being implemented now shows an impeccably bad sense of timing. As creators and viewers alike rally against the platform for barely doing anything in response to Logan Paul's now infamous 'suicide forest' video, it seems strange to focus on making sure up-and-comers can't earn money.
What are the changes?
The biggest change is that creators will now require 4000 channel views in the last 12 months and 1000 subscribers to qualify for ad revenue from YouTube.
There's been a little bit of confusion about what this means exactly, but YouTube has waded in to clarify how it works:
It's 1,000 subscribers overall. The 4k watch time hours is in the past 12 months. Hope this helps clarify!— Team YouTube (@TeamYouTube) January 17, 2018
Once you reach 1,000 subscribers overall (channel lifetime count) that's one part of the eligibility, example starting at 0 reaching 1,000 subs. The second part is to get 4,000 watch time hours in the last 12 months.— Team YouTube (@TeamYouTube) January 17, 2018
YouTube is trying to clamp down on low quality channels. You know the kind: channels that re-upload other people's videos without their permission, people who make multiple accounts just to bully people, spammers, harassers etc. It makes sense on paper, it's more the timing of it that is perplexing. It is also actually a pretty small change, despite the fanfare YouTube is making about it.
Some are saying this will hinder small creators
4k hours of watch time and 1k subs to be reviewed for monetization. Thats killing all small channels who are trying to make it big time— ThePlasticHipster (@PlasticYT) January 16, 2018
But they are undermining small creators they need to start somewhere too. You may have a big channel already but think of the others who are struggling to get views— Sharkman🦈 (@realLucasNuka) January 17, 2018
While others argue that thinking about money at that channel size isn't realistic anyway
People need to adapt. YT in the beginning isn't about the money. It's about building a community & sharing content people will enjoy. Maybe that's why people struggle to grow now because they only think about money and not the bigger picture.— Suzy Lu (@SuzyLuGME) January 16, 2018
The revenue from 1000 subs is pitiful. People complaining about this change are worried about losing out on $2.50 per month. That doesn't even buy a coffee!— Muzly (Big Poppa) (@GamesByMuzly) January 17, 2018
You can see the full details of the update here:
We've made updates to the YouTube Partner Program to strengthen our community & prevent impersonators + spammers from harming our platform.— YouTube Creators (@YTCreators) January 16, 2018
We understand this affects many channels, but believe it's necessary to protect our creators.
For the full update https://t.co/phnMnAHDaD