It seems as though YouTube are currently trying anything they can to resolve the issues with ads on the site; but the latest decision might just be the most sensible. Hopefully. In a new plan to add “safeguards” for creators, YouTube have announced they are raising the bar to qualify for monetisation on the site.
YouTube channels now need to pull in over 10,000 total views before they can start putting ads next to their videos.
To clarify, that’s lifetime views, not on a single video. But YouTube hopes the measure will help “determine the validity of a channel”; after ongoing reports of accounts re-uploading creators’ content and profiting off it.
“Today, more creators are making a living on YouTube than ever before,” reports YouTube. “However, with this growth we’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it.”
“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators.”
What does this mean for smaller creators?
On the surface, this seems like a new barrier for entry before earning monetisation; which might seem like a slap in the face to YouTubers who are just starting out. But in reality, 10,000 overall views is a very possible goal to reach these days. Plus it gives YouTube the opportunity to make sure the videos being posted are above board and in line with their terms and conditions; something they have struggled with recently, even losing advertisers over. And not only that – YouTube have offered plenty of resources for creators just starting out.
“We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands.”