News broke last week that that the UK government and other companies were suspending their advertising on YouTube. But the site is still facing a hammering from even more major advertisers; as it fails to properly deal with a rise of extremism across the platform.
Major brands like Pepsi, Wal-Mart and Starbucks have followed UK companies in pulling their advertising.
Ads for these brands have been appearing next to extremist video content, from people such as former KKK Grand Wizard David Duke, Muslim preacher Wagdy Ghoneim, and some figures claiming to represent ISIS. But it’s the latter that has been even more vocal this past week; glorifying British terrorist Khalid Masood for the devastating attacks in Westminster.
ISIS have been flooding YouTube with graphic and violent videos.
After 4 people were killed and over 40 injured by Mamood’s charge down Westminster Bridge, ISIS have been posting multiple videos of the incident, as well as various propaganda-based statements, violent imagery and gloating infographics of the incident.
Despite pressure to remove them, many of these videos remain on YouTube.
Advertising agencies are pushing Google to step in and take a heavier hand in the content they allow to not only remain on the site, but qualify for monetisation. Meanwhile, UK foreign secretary Boris Johnson described Google’s inaction as “disgusting”.
And in case you’re wondering, while allowing this content to remain on the site, YouTube are still restricting LGBTQ+ content.