We’ll probably never get used to our favourite YouTube creators breaking into the mainstream; but thanks to the new #MadeForYou campaign, it looks like we’ll be seeing them in public a lot more often.
Working with ad agency We Are Social, YouTube have taken out ad space all over London; featuring and celebrating the UK’s diverse range of creators. Posters are appearing on the Underground, bus stops and even London’s buses; and 18 of the UK’s top YouTubers including Marcus Butler, Tanya Burr, TomSka and Emma Blackery will be highlighted for the month-long campaign.
The #MadeForYou campaign will also reportedly feature video spots across 275 of the country’s cinemas; as well as appearing on tube escalators and across YouTube’s online advertising. So even if you can’t get to London before December, there’s still a chance you’ll spot your faves in a shiny new ad promoting what they do on the site.
YouTube have taken out physical ad space across the world before; and while it was an impressive feat for the creators involved, the billboards were heavily criticised by the lack of racial diversity. Luckily, it seems as though that feedback was taken on board; and YouTube have made a conscious effort to add some diversity to the list of creators they are featuring in the #MadeForYou campaign.