YouTube Is Investing A HUGE Amount Of Money In YouTubers Who Create "Positive Content"
30 January 2018, 12:02
YouTube's Creators for Change programme is receiving a huge boost after a tumultuous few months for YouTube.
YouTube has promised to invest millions of dollars in its "Creators for Change" programme.
Announcing the news in a blog post, YouTube said, "Since launching YouTube Creators for Change in September 2016, we've partnered with 39 inspiring creators from around the world, helping amplify their voices to counter hate and promote tolerance. Over the last year they've released dozens of thought-provinking videos that show the power of video to encourage empathy and understanding around the world."
Now, YouTube want to "engage more creators in the program," and "arm the wider YouTube community with new tools and education on how to create change." To do this, they have promised over $5m in production and marketing support for "diverse voices" who are "harnessing the power and scale of YouTube in groundbreaking, positive ways."
What is YouTube's "Creators for Change'" programme?
Creators for Change is an initiative that supports creators who are "tackling social issues and promoting awareness, tolerance and empathy on their YouTube channels." Created in September 2016, there are currently 39 YouTubers in the Creators for Change programme, and they are all given a "financial grant" to "empower them to create thought-provoking personal 'social impact videos' and share their voices at global events and local workshops." By October 2017, Creators for Change videos had been viewed over 2 billion times.
Why are YouTube announcing this new funding now?
The pledge to increase funding in 2018 was actually made as far back as October 2017; but after a controversial few months for YouTube, who have been under fire for allowing inappropriate videos on the platform including pro-terrorism content, videos that exploit young children, racial slurs and, most recently, footage of dead bodies, the platform has decided to publicise the news more widely.
"In the coming months, we’ll announce the global recipients of the production grants we’re making available through this renewed investment," wrote Juniper Downs, Head of YouTube Public Policy on the YouTube blog.
"Video is a powerful medium to open minds to new perspectives and shared experiences. Creators prove that to us every single day. And we think Creators for Change in 2018 will reach and inspire even bigger audiences."
Who is in the Creators for Change programme right now?
YouTube's Creators for Change programme is split into two groups - ambassadors and fellows. Ambassadors help to "drive awareness and foster productive dialogue around social issues through content creation and speaking engagements," while fellows are seen as "the next generation of emerging creators using their voice for good on YouTube.
The 10 Creators for Change ambassadors are:
The 29 Creators for Change fellows are:
Evelyn from the Internets
Film Maker Muslim
Gita Savitri Devi
Jovi Adhiguna Hunter
L-FRESH The LION
Rosianna Halse Rojas
Shog AL Maskery
Them Boxer Shorts