posted by Liam Dryden

Many in the creator community are worried that the reward system for YouTube Heroes will open the platform to even more abuse than before.

Earlier this week, YouTube announced an interesting new community-based project dubbed “YouTube Heroes”. The programme is a tiered system, that rewards points to users for doing good deeds on the site; allowing them to eventually unlock new levels of access and opportunities.

Although it seems like a good idea on the surface (as we admittedly thought too), many of YouTube’s most active creators have concerns. A lot of concerns.

YouTube’s troll problem has been rife for almost as long as YouTube has been a thing. And with the enormous growth of subcultures based in bigotry and antagonism, many creators have suffered huge hits to their channels from troll armies that mass-flag and downvote their videos.

So with “mass-flagging” being one of the perks that YouTube Heroes offers, it’s perfectly reasonable that creators who have been victims of this in the past are worried the new system will be easily exploited by those same abusive communities.

Indeed, mass-flagging is just one of a few issues that creators have; indeed, the concept of users voluntarily cleaning up YouTube’s mess is actually not that appealing as it first sounds, especially after YouTube veteran Boogie2988 weighs in on some of the more frustrating elements.


Other major creators were concerned that in their announcement of the project, YouTube failed to offer a key feature for users – the ability to share their opinions on it. The announcement video from YouTube does not have comments enabled – a poor example of what they expect of the community response.

One thing YouTube Heroes has been good for so far, at least, is parody. Emma Blackery, notorious enemy of all of Google’s bad ideas, was quick on the draw with her own hilarious take on YouTube’s announcement video, highlighting issues she has with the service at the same time.

With criticism coming in from all sides, YouTube have been slow to respond. But responded they did, explaining that YouTube Heroes is a development on their “Trusted Flagger” system – another confusing feature that the major populace of YouTube knew nothing about.

What do you think? Is YouTube Heroes a terrible idea, or just one that needs to have a close eye kept on it by the folks at YouTube? Let us know your thoughts in the comments below.