posted by Benedict Townsend

This will revolutionise the way videos go viral

YouTube has introduced a brand new tab on it’s homepage and we have all the info you need to know about it. First of all, it’s called ‘Trending’ and it looks like this:


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You’ve probably already seen it. But what the heck is it for? Do we really need a whole new tab?


Here’s What It Flippin’ Does

This new tab will curate all the hottest videos from around YouTube and deliver them right to your homepage. Think of it like trending hashtags on Twitter – when something is blowing up on YouTube they will let you know straight away. This is awesome because it means that when someone starts whipping/nae-naeing their way into the public’s hearts, or gaining fans with a sweet potato pie, you won’t be the loser who found out last.


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It’s 2 Cool 4 U

The trending tab is not based on the videos you watch, in the way the ‘recommended’ section is. Instead YouTube uses a variety of factors (views, comments, shares and so on) to decide which videos are blowing up and therefore need your attention. That said, VentureBeat are reporting that ‘Trending’ may be influenced by your location, so although the videos won’t be tailored to you specifically, they’ll at the very least be in a language you speak.



It’s Biased

Although ‘Trending’ is a list based on an automatic algorithm (which is a fancy word for ‘computer magic’), YouTube themselves can jump in and edit the list if necessary. They have stated that they will remove any explicit videos that make it onto the list- in other words, videos with nudity, extreme violence or anything else that would be considered very inappropriate for a young viewer. We don’t know what line YouTube will draw with regards to what videos they feel are inappropriate for the tab, but considering YouTube’s traditional stance of not like to take down videos, even in spite of controversy, it seems likely that YouTube will very rarely exercise this power.


What do you think of this feature? Have you found the next Gangnam Style? Let us know on Facebook or in the comments below