Even if you’ve only ever dipped your toe in the wide world of YouTube, you may have noticed that the entire community was in a flutter last night following #RedOut. After 35 YouTubers suddenly all went offline at 6pm (GMT) after a very vague seven-second video was posted to their channel, it became clear that the stunt was in aid of Red Nose Day – a charity that raises money to change lives. Unfortunately, it seems to have backfired.
On YouTube, Twitter and Instagram, the likes of Zoella, Jim Chapman, Louise Pentland and more have gone offline to show support for Red Nose Day and encourage their viewers to donate to the campaign. For some viewers though, seeing their faves disappear offline without explaining the campaign at all has been incredibly infuriating. Some people have even accused them of “taking the day off”.
You can watch one example of the #RedOut videos below, which has been uploaded across all of Gleam’s YouTube channels.
The campaign was set up to raise money for children who face issues such as “poverty, injustice, disease and conflict” every single day of their lives, as “some will be trafficked, abused, exploited and forgotten”. Instead of standing up for these youths, many of whom share a lot in common with their fanbases, YouTubers have instead stepped away from their platform and influence for 24 hours, leaving viewers in disbelief.
The 24-hour #RedOut will officially end on Monday 13th of March at 6pm (GMT), where we may see YouTubers complete the next part of their campaign and start to be more proactive… or we may see a lot of damage control as they respond to the social media backlash they hid from.
The general consensus seems to be that #RedOut is totally avoiding the conversation YouTubers were trying to opne up.
Maybe they’re using the 24 hours to plan the next step of their campaign?
The Red Nose Day website features a very emotional 30-second video about what #RedOut stands for. Many people feel THIS should have been uploaded into a seven-second video about nothing.
Finally, by “addressing the issues”, fans feel that YouTubers could have made a more lasting impact on the cause. But what do you think? Let us know in the comments below.