To say that YouTube have been struggling a bit with their advertising recently would be an understatement. Because not only have they been alienating LGBTQ+ creators with their Restricted mode; but major brands have been pulling their ads after appearing next to extremist videos.
But YouTube are properly cracking down on how advertising works – with some help.
Bloomberg reports that Google are outsourcing the monitoring of ads on their platform to other companies; As an effort to take “a tougher stance” on ads appearing around offensive content. Firms such as comScore, Inc. and Integral Ad Science will be keeping an eye on YouTube’s ads to ensure they maintain “brand safety” by not appearing next to anything deemed offensive. What’s more, they are expanding their definition of “offensive”; to include anything from promotion of negative stereotypes, to Holocaust denial.
With a keener eye on how ads are being handled on the site and what is deemed “offensive”, hopefully this will spell some better news for the LGBTQ+ corner of YouTube; many of whom have found their videos and channels hidden from view under the site’s weirdly specific filtration.
Be sure to check out our latest “Perspectives” video – a chance for some of the biggest names in YouTube to share their advice and talk about the issues that really matter.