posted by Liam Dryden

YouTube respond to the reports that people are being mysteriously unsubscribed from their favourite creators – but you won’t like what they have to say.

So there is another interesting quirk of YouTube’s ongoing view drop problem that we haven’t talked about yet; but it might be the most infuriating part of the whole thing. Not only are creators noticing a significant drop in their views; but fans and friends are saying they’re being forcefully unsubscribed from people’s channels.

A view drop is one thing, but a subscriber drop is the sort of issue that could prevent a creator from ever getting those views back. There have been murmurings of this nature for a few months; but it’s gotten so bad in recent weeks, that YouTube have finally responded in a way people might appreciate – posting a vlog.

But people aren’t happy.

YouTube’s UX researcher Renato spoke on camera to Zindzi, the Subscriptions product manager. They skim past the genuine grievance people currently have, by flat-out denying that YouTube is unsubscribing accounts; before moving on to a weirdly patronising explanation about their purge of inactive/bot accounts.

“We’ve looked at over 100 different cases, and so far haven’t been able to find any underlying glitch,” says Zindzi, seemingly unaware that 100 is a very, very small number on a platform where someone has over 50 million subscribers.

In fact, Pewdiepie said it himself when announcing his “channel deletion”; nobody at YouTube seems to actually understand what it’s like to be a creator, or even a regular viewer of YouTube content. Everything Renato and Zindzi said that wasn’t a patronising statement, was an outright lie; they brightly say to the camera that “Every video that a creator uploads will show up in the subs feed for all of their subscribers”, despite not one part of that sentence being true for almost five years.

At least people are currently giving YouTube the feedback they asked for. Yikes at those dislikes.

youtube subscriber drop