YouTube TV: Will It Be A Good Or Bad Thing For YouTubers?
2 March 2017, 13:25
Will the service help or hurt creators?
So we were all surprised when YouTube finally announced their $35/month TV package yesterday. YouTube TV, which boasts access to over 40 channels (and YouTube Red Originals), has been met with mixed reactions; mostly from members of the YouTube community.
Some made jokes about the YouTube experience.
Will YouTube TV have a comments section to ruin the experience?— Akilah Hughes (@AkilahObviously) March 1, 2017
I'm really excited for Facebook TV.— Philip DeFranco (@PhillyD) February 28, 2017
Its like Youtube TV, but all the streaming video is stolen and has this border around it. pic.twitter.com/PEDI36xig1
And some are excited for the future of the site.
We're coming for you / We're coming for you / Bundled cable / We're coming for you. YouTube TV is here, and wow. https://t.co/KCgFDw2ATQ— John Green (@johngreen) February 28, 2017
Omg I can't wait for YouTube tv!!— Mortemer (@Mort3mer) March 1, 2017
But some have real concerns - mostly about how YouTube TV will affect creators.
So... YouTube Red i.e. YouTube TV is failing and they've gone "you know what the problem is? No, not that TV bit. The YouTubers bit" https://t.co/70RM0X3UQ9— Eleana Overett (@ThatLondonLife) February 28, 2017
Am I being weird or should I be concerned about YouTube adding more competition for YouTubers with YouTube TV— HikeTheGamer (@HikeTheGamer) March 1, 2017
So far, it hasn't been clear where creators lie in the big plan for YouTube TV; and many are worried that this is the beginning of a bigger plan to phase out original video content in favour of big channels and programmed shows.
But Philip DeFranco, who was given the announcement before it went public, has a little more insight into how the service will work - and how it might actually help creators grow.
Phil reveals that a major feature in the way shows are displayed on YouTube TV will benefit creators massively; but particularly the ones who make videos on trending topics or current events. Essentially, when a TV show ends, viewers will apparently be shown related YouTube videos to watch next. So this will potentially give its homegrown creator base a potential boost from the service.
So whether this feature will really be a major benefit to YouTubers remains to be seen; but if one thing is clear, it's that it's apparently been up to Phil to put everyone's minds at ease.