posted by Liam Dryden

#EatMyFaceSegel is going to save YouTube single-handedly.

We’re just gonna say it: YouTube has been stagnant as hell recently.

Repetitive challenge videos, clickbaity storytimes and racially motivated drama have been steering the site for too long. So we need a creative visionary – nay, a media luminary – to shake up the routine of the YouTube machine. Someone who will do anything, even eat a photo of Jason Segel every day, to keep the ideas flowing.

Enter the man, the myth, the legend, known as “Dog Sh*t”.

dog shit jason segel

Effective as from February 16th, Noah Maloney (aka Dog Sh*t on YouTube) has sworn to eat a photo of Hollywood nice guy Jason Segel’s face literally every day. But here’s the kicker: he will not stop until the man himself reciprocates.

Maloney has even provided a specific glossy JPEG of his own face for Mr. Segel to chow down on, in the possibility that he eventually sees the effort going into this delicious campaign. Will it take a week? A month? Who knows; but Maloney isn’t giving up.

Five days into the campaign and he is still going strong.

Some YouTubers get into the game for the fame. Some do it to make new friends. And some do it to make Jason Segel eat a picture of their face. The point is, we all have our reasons, and none are inherently wrong. And this is the beauty of the weird little corner of the internet we have crafted for ourselves.

Jason Segel has yet to respond.

But rest assured, we’ll be checking in on Maloney eating pictures of his face until he does. Watch below for Day 5.